How to Gain Publicity – newsworthiness
Every week, I get calls from people who want to know how to gain publicity for their business or cause. Many are looking for a quick fix when what they really need is something much more strategic. I...
View ArticleDoyle Albee from Metzger Associates & Susan McLennan
I recently caught up with Doyle Albee, the President of Metzger Associates. We both know the pain of having to turn down good people and causes looking for pro bono help. So in this 4 minute video (and...
View ArticleNon Profit Communications
One size does not fit all when it comes to non profit communications. It’s not unusual for big charities to have substantial in-house public relations departments with high priced outside help. On the...
View ArticleVideo Tips for Beginners
I absolutely had to run Marla Schulman‘s interview this weekend because she is right in the middle of the Oscar action, taking pictures on the Red Carpet, and of course, this weekend is The Academy...
View ArticleCorporate Reputation Management
Few PR activities are as important as corporate reputation management, but lots of organizations are having trouble shifting to the customer-centric mindset their publics increasingly demand from them....
View ArticleHow to Make the Ask
How you make the ask will go a long way in determining if you get what you want or not. It’s one of those things, though, that rarely gets taught in school, even though it’s fundamental to business,...
View ArticleReimagine CBC. Reimagine Everything
Young adults, those roughly 30 and under, have not embraced products that were or are mainstays of the lives of their parents and grandparents. They don’t care so much about television, prefer other...
View ArticleMaking an ask
Making an ask isn’t easy. Most asks go unanswered. Then again, most asks are unartful. And no, it’s not to say that an artful ask is guaranteed to get you what you want. But it will give you a much...
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